I am using the Blackberry Z10 for several months now and I have to honest, it is great! However I am missing of lot of my favorite apps which just aren’t available in the “BB World”. With the latest update you can now install android apps directly from your phone without sideloading them. However with Amazon Appstore you can download (and purchase) apps with a flick of a button and without the pesky “Google services are not running” / “Google service cannot be found” etc. There are ways to get over these messages, but it is just easier doing this via a Google alternative market and without pirating it.
Follow the instructions and Bob is your uncle.